Fibrewise Consulting

Our story

Built on Real Industry Experience

Fibrewise Consulting started as a family-run telecommunications business focused on NBN work. Over time, that grew into a broader telecommunications, civil and rail infrastructure operation, taking on continuous programs with Hitachi Rail and Ventia since 2022 and expanding overseas with a fibre survey and design project in Vanuatu. As the business grew, so did our capability in survey, design, civil works and fibre installation, keeping each new project within one team. Sophia Whalley now leads the business, alongside Genevieve Jackson, who leads operations, contracts and compliance.

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Our purpose

Why We Do It This Way

Here's what shapes how we operate.

Safety Comes First

Working in live rail corridors leaves no room for shortcuts, so RIW accreditation and rail safety checks are standard on every job.

Room for Every Kind of Client

We wanted a business that works just as well for a family building a duplex as it does for a tier one rail contractor.

Doing the Work Ourselves

We wanted to handle survey, design, civil works and fibre installation directly, using our own team.

Our values

What We Value

These are the standards we hold ourselves to every day, on every project.

Straightforward Communication

We keep clients updated on their project as it happens, in plain language.

Consistency

We bring the same approach to every project, regardless of its size.

Taking Ownership

When something's our responsibility, we see it through.

Clear communication, consistent delivery and real pride in the work, on every job we take on.

The team at Fibrewise have been great to deal with over the years. It has been a very productive relationship for both of us.
Daniel McConnachie, Assistant Manager, Middy's

Team

Fibrewise Consulting is run day to day
by Sophia and Genevieve, supported by an experienced fibre and civil delivery team.

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Sophia Whalley

Director

Brings 13 years of senior project management and national delivery experience from NBN, including complex new development programs, stakeholder engagement and compliance outcomes. She now oversees project delivery and client relationships across telecommunications, civil and rail work.

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Genevieve Jackson

Operations, Contracts, Compliance and HSE

Experienced in operational management, contract administration and HSE governance, coordinating delivery across multiple states. She manages compliance reporting and day to day operations, keeping projects running safely and efficiently across telecommunications, civil and rail work.

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Aden Scott & Ric De Almeida

Fibre Specialists

Handle splicing, testing and fault rectification across transit networks and major fibre builds, including Wideband installations. Aden and Ric handle high-accuracy splicing, OTDR testing, commissioning and artefact packs, the detailed work that gets a fibre network signed off and ready for service.

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Lawrence Soso & Damien Rubie

Civil Specialists

Cover pit and pipe installation, trenching, horizontal directional drilling, vacuum excavation and underground services across telecommunications and rail infrastructure. Their work keeps civil delivery safe, efficient and compliant across multi-stage projects.

Company profile

Download our capability statement